My Experience
Roles & Responsibilities
Manager, Marketing Specialist, Travelers
Dec. 2021 - Present
Lead customer-centric marketing strategies, collaborating with leadership and cross-functional teams to align content with business goals and differentiate Travelers in the marketplace.
Accomplishments:
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Directed 10-person cross-functional team to insource a marketing platform, resulting in $1.4M+ annual savings and optimized communication through Salesforce Marketing Cloud CRM.
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Created 20+ consumer-facing assets supporting a risk mitigation initiative, contributing to $2M+ in potential claim savings.
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Spearheaded the first internal communications strategy for the "Think Customer" mission, recognized by senior leadership.
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Increased customer engagement by 10% through quarterly KPI reports and campaign optimization.
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Launched Voice of Customer feedback in retention emails, achieving a 70% positive response YoY.
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Delivered 10+ marketing strategy sessions, boosting stakeholder engagement.
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Supervised and mentored a marketing intern, guiding project success and skill development.
Adjunct Professor, Quinnipiac University | School of Business
Aug. 2023 - Present
Instruct classes of 30+ students on subjects including the business environment, marketing and communications, advertising and branding, and career development.
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Accomplishments:
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Enhanced student satisfaction by 30% by incorporating feedback into course planning.
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Optimized advertising and branding course with new material and assignments focused on emerging trends, realistic marketing deliverables, and professional growth.
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Mentored 50+ students through career readiness programs, including mock interviews and resume reviews.
Marketing Communications Manager,
University of Hartford | College of Engineering, Technology, and Architecture (CETA)
Nov. 2018 - Dec. 2021
​Developed and executed strategic marketing plans to support recruitment and retention goals, collaborating closely with stakeholders in the College of Engineering, Technology, and Architecture.
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Accomplishments:
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Exceeded student enrollment goals by 20% and launched 2 new majors through strategic marketing campaigns.
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Generated 100+ pieces of content for a range of marketing vehicles including digital (web, social media, email), print, and presentations.
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Transformed internal communications from print to digital, expanding reach to 6,000+ followers and increasing engagement by 30%.
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Partnered with media director to launch press releases and media outreach campaigns highlighting faculty and student achievements, enhancing brand visibility.
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Managed a $20,000 budget for 50+ projects, driving content across digital, social, and print channels and ensuring alignment with organizational goals.
Events Marketing Manager,
Finalsite
Oct. 2016 - Oct. 2018
​Orchestrated marketing plans for over 50 events, ensuring alignment with business goals and consistent messaging.
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Accomplishments:
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Boosted event registration by 15% and improved event management efficiency by 25% through Salesforce-HubSpot integration.
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Crafted 25+ blogs and co-produced 10+ podcasts, increasing audience engagement by 20%.
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Presented 10+ live and virtual sessions on communications, social media, and branding.
Social Reputation Manager,
Vivial
July 2015 - Oct. 2016
​Drove social media marketing and online reputation management for 15+ clients, delivering strategic guidance and improving customer engagement.
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Accomplishments:
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Amplified client social media engagement by 150% YoY through targeted content and strategic campaigns.
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Designed monthly content calendars and social strategies, supporting brand awareness and growth.
Jr. Business Development Associate,
Ticketnetwork
Developed and maintained 25+ new business relationships with entertainment promoters and venues for event ticket sales and revenue streams.
Feb. 2014 - June 2015